The Carnival program launch is conceived as a public event, held outdoors in some of the city's most emblematic historical spaces, such as the Roman Forum district and the area around the Roman Theatre . This unique setting provides a cultural and heritage backdrop that enhances the start of the Carnival celebrations.

During the event, the official Carnival program is unveiled , offering residents and visitors a comprehensive overview of the planned activities, parades, and events. The presentation takes place in a festive and engaging atmosphere, where history and tradition blend with the joyful spirit characteristic of these celebrations.

In addition to the official presentation and explanation of the program, the event is enlivened with carnival performances and dances, inviting the public to join in the celebration. In this way, the presentation not only serves an informative purpose but also becomes the first festive gathering that marks the beginning of Carnival in the city.